Natural Lipbalm, New Fruit

MASIK is a family-run natural cosmetics company based in the Golan Heights in Northern Israel. Amnon Mizrachi established MASIK in 2004.

MASIK is known for its outstanding natural cosmetics. 100% natural cosmetics are based on Israel’s finest oils, emphasizing olive oil, jojoba, almond, chamomile, rosemary, lavender, and more. All of MASIK’s products are handmade in their small factory in the Golan Heights. MASIK uses only the highest-quality pure cold-pressed oils and high-quality essential oils in their manufacturing process.

MASIK’s owner Amnon Mizrachi moved to the settlement of Bnei Yehuda in the Golan Heights following the 1974 Yom Kippur war. It was there that he planned to raise his family, where they could grow up with an attachment to the Holy Land of Israel.

Amnon developed his business out of a personal need. He was diagnosed with psoriasis, which is a painful condition that affects the skin. There is no particular cure, and Amnon’s physician recommended using a natural soap made from olive oil, which he did. He found the soaps effective, but he wanted a soap that would be more enjoyable to use and that would not sry his skin.

He took advantage of the abundance of olive trees growing naturally in his region and, after time, found that he had developed the most wonderfully nourishing soap.

Amnon did not anticipate turning his venture into a business, but over time, people came to fall in love with his soap, and he, in turn, made more. Israel is a small country where it seems that coincidences happen in a way that you feel God winking at you. Amnon met a new immigrant from Russia, a renowned chemist, Fania Feitelson, who shared a wealth of knowledge and unique formulas that have become the basis of MASIK natural cosmetics.

Today MASIK has two full-time chemists who are creating new formulas built on the company’s heritage of 100% natural ingredients.