Lior Jewelry, located in Ashkelon, Israel, was founded by Lior Shweka, whose journey into the world of jewelry began as a teenager. To support his beloved 1961 Volkswagen Beetle, Lior took a job at a jewelry workshop, where he discovered a deep passion for craftsmanship. After completing his military service, he worked as a sales agent, specializing in silver chains from Italy. It was during this time that he encountered an artisan creating unique rings that stood out in the market – pieces Lior began promoting himself.

Determined to bring his vision to life, Lior established a small workshop in Elkana, where he set rings and collaborated with a jeweler to design original creations. These unique pieces quickly gained recognition, finding their way into leading jewelry stores and a small shop that he incorporated into his workshop.

For over 30 years, Lior Jewelry has been dedicated to producing and marketing beautifully designed silver and gold-plated jewelry. The company’s collections masterfully combine modern and classic motifs, along with a variety of Israeli-designed gifts and Judaica. Known for their exceptional craftsmanship and high-quality materials, Lior Jewelry has become a trusted name in the Israeli jewelry industry.