Yehuda Miller established his boutique business in the Jewish settlement of Bat Ayin, located in the rolling Judean hills. He has an encyclopedic knowledge of the plants that grow naturally in this region and has developed a reputation as a healer in the area.

He has spent his adult life learning about the naturally growing plants in Judea and finding ways to release their healing potential. Yehuda, a religious man, feels strongly that the healing properties of plants grown in this area are more pronounced because this part of the Holy Land is the region where prophecy took place and its influence on the land is still felt.

Each spice blend that he develops is born out of his love for cooking, and for the unique flavors available from the plants growing in this region.