The Genesi Box project was initiated by Meital Wagshal, a director, producer, and content creator specializing in creating content for the Israeli Food Channel and the Israeli Travel Channel. When not creating content, Meital is a toy inventor!

Meirav was motivated to create family-friendly interactive games that would be fun and engaging and give families a deeper understanding and connection to Israel. The purpose of each Genesi Box is to help kids disconnect from their mobile phones and games and start having family-fun activities while discovering the best places, people, food, and culture the Holy Land offers.

Genesi Box’s core values are to help people experience Israel and learn about it from the locals, all while having fun with fabulous activities, awesome souvenirs, and delightful surprises.

Meital brought together a dream team to bring her vision for the Genesi Box to life. Each member of the Genesi Box team is passionate about sharing Jerusalem with people who love the Holy Land. Exploring Israel through the Genesi Box is a way to travel with your family to the land of Israel without leaving home.

The Genesi Box team includes Yoav Biller, a seasoned Israeli tour guide who knows the ins and outs of Israel with a specialty focus on the Holy City of Jerusalem.

Working with Meirav and Yoav is Eliav Alfasi, an Israeli artist and illustrator. Sharon Ychie, who focuses on visual communication design and is also a toy inventor, and Jessica Cohen, an olah (immigrant) from Argentina who now calls Jerusalem home.