Avital lives in Kibbutz David in Israel’s Jezreel Valley, where she works and makes her boutique natural remedies. Soap is one of her staple products, and Avital proudly points out that she always has at least one soap with Dead Sea mud available. She believes wholeheartedly in the healing strength of Dead Sea mud.

Avital first discovered the marvels of the Dead Sea as a soldier. She served in the Nahal Brigade and was stationed in a kibbutz beside the Dead Sea. While serving near the Dead Sea, Avital helped expand the Israeli settlement in the area. She says that it was terribly hot and difficult to work in, but she also notes that there is something magical in the air there.